Don’t Blow Your Blurb

blurbYou’ve done all the heavy lifting (as in writing an 80,000 word novel). You’ve polished the prose, checked all your commas, formatted the ebook and even your roommate’s cat loves the cover art. For all intents and purposes, your ebook is ready to go.

But wait! You’ve got to write your book’s description for the Amazon listing. For some hellish reason, you’re expected to summarize your blood, sweat and tears into a concise, compelling paragraph that will convince would-be readers to buy your book. It’s your sales pitch. It’s all come down to this. This is the reader’s introduction to your work of art and it’s all up to this tiny little paragraph (or two). It’s probably the most important thing you’re going to write when it comes to your book. It hardly seems fair, does it?

How do you squeeze your book into a synopsis that sings? (Bear in mind, I’m speaking with writing book blurbs or short synopsis for fiction books.)

Here’s a handy formula to help make that blurb:

  1. Start with the situation. Describe it simply.
  2. Throw in a “but” (or a “however” or an “until”) Basically anything that implies that things are going along swimmingly until something throws a wrench into the works. This something creates a crisis or a crunch point.
  3. Introduce a means that offers hope to overcome the crisis. This should be an enticement to the reader.
  4. Consider the tone of the story. Is it meant to be humor? Horror? Dark dystopia? This is your chance to that flavor.

Here’s an example of a very familiar story:

The tyrannical Galactic Empire, under the command of the bloodthirsty Darth Vader, captures the beautiful and brave Princess Leia, leader of the Rebel Alliance. Thrust into the path of destiny, wide-eyed farm boy, Luke Skywalker joins forces with an enigmatic Jedi Knight to rescue the princess with the help of Han Solo, a dashing starship captain. Can the unlikely trio save the princess, rebellion and the galaxy from the Empire?

The irrepressible and talented Rachel Aaron (Bach) wrote the following post about constructing a worthwhile blurb. You should check it out here. (

So, fellow indie authors, how do you tackle this daunting task? Do you have a method to this?

Readers, how does the book description affect your decision to buy an ebook? I’d love to hear from you.