I’ve become obsessed with landing a BookBub deal for Allies and Enemies. At the time of this writing, I’m still waiting to hear about my latest deal submission. (So, fingers crossed on that, ok?) Anyway, I owe some of this obsession to the recent post over at Dave Chesson’s Kindlepreneur site. [Excellent place to check out info on self-publishing and run by a super nice dude, BTW.] I can’t be alone when I ponder the questions: who is/are Book Bub? Why are they so powerful?
So let’s unpack this. I’m going to preface this by saying, that I based this post off the bit of research I did online. According to their own site, Book Bub (founded in 2012 and based in the US) is ” a free service that helps millions of readers discover great deals on acclaimed ebooks while providing publishers and authors with a way to drive sales and find new fans. Members receive a personalized daily email alerting them to the best free and deeply discounted titles matching their interests as selected by our editorial team. BookBub works with all major ebook retailers and devices, and is the industry’s leading ebook price promotion service.”
Their power comes from the ability to churn out quality recommendations on ebooks to its commanding number of subscribers (I’ve seen one reference that said it was 2 million and another that said 4 million.) The subscribers count on BookBub to pre-screen (through an increasingly arduous system) the books that they promote. This is admirable. No one wants to be spammed about book offers that don’t interest them and/or lack quality. So, from the avid ebook reader’s viewpoint, Book Bub is a great deal. You learn about great new books in exchange for BookBub knowing your email addy. BookBub earns its bread by charging publishers for access to a well-cultivated email marketing blast that translates to some pretty good sales numbers. The allure to the indie author is that getting a single BookBub promo can catapult your sales and shove you into some higher rankings on the ‘Zon. For an indie author, the prices of this service may seem steep, but the thought is that the results are truly worth it (cause we’re talking big sales numbers).
I’m not going to repeat the contents from the Kindlepreneur post. (You can visit the link above to check it out.) But I will say it’s all common sense. In order to get a BookBub for your book, you have to offer a quality product. Do you have a good cover? Is your book professionally edited? Those are just the basics. (There are a few more too.) The rest floats around in the realm of “stuff out of your control”. The folks at BookBub have to wade through a lot of other authors and publishers clamoring for their attention on a deal.
But there is one over-arching element to the whole process. Persistence. One indie author acquaintance whom I’ve chatted with suggests setting it up on your calendar “submit deal to BookBub”. If you have a quality book and you are honestly hitting all the “marks”, then it’s a question of patience. Good luck. (And wish me luck too!) Maybe I’ll see you in a BookBub, bub. 🙂